Product Management

The product vision is always the starting point. Our Product Management team will use this to start working on developing, formulating and realising a product strategy for the various different business units. This is based on an ongoing process of visiting customers and conducting discussions with the different expertises available within the company.

Based on the wishes and requirements from the market and additional research data, an analysis is subsequently produced which will serve as a business case and forms the basis for new projects. The Product Management colleagues have established contacts throughout the organisation, from R&D to Customer Service and from the Warehouse to Finance, all information is used to continuously improve a product or system.

The team maintains the product folios and organises the phasing in and out of products and product lines. Absolutely everything possible is done to contribute to the most optimal systems for our customers.